Grandparents and their grandchild walking in landscaped gardens with a black dog.


Beechcroft’s in-house research reveals that over 70% of customers buying a home in the last year moved or downsized to be near family or friends – with the majority saying that the younger relatives urged them to do so.

The sons, daughters or grandchildren of Beechcroft customers often play an active role in the search for a new home for parents or grandparents. Pamela Laws’ son and daughter-in-law found her the perfect apartment at Seymour Court, Thame. Pamela was feeling isolated; she had been widowed and her friends were all moving away from the area. Her children suggested she move closer to her son, his wife and their three teenagers.

What people say...

Some family members are so keen to help their relatives move closer that they are prepared to make a financial contribution themselves. One of our customers’ daughters bought an apartment to make life easier for her mother – and she believes that making the move has ‘transformed’ their lives.

When parents or grandparents move to a new retirement community, the younger generation gets the peace of mind that comes from being on hand should they be needed. They are able to visit more regularly, without having to face long car journeys and they’re able to help with shopping, household tasks and DIY.

For the older generation, moving home may be one of life’s most stressful experiences but moving close to family can be extremely rewarding. Studies show that family visits can create a more positive and optimistic environment for older relatives and can even improve life expectancy by several years. What’s more, so many of Beechcroft’s home buyers find that when they move, they’re not only closer to family, they’re also able to make new friends and to have the ‘fresh start’ they were hoping for.

A grandfather and granddaughter in the garden
A grandmother and grandson in the garden

What people say...

Redclyffe Place

Harpenden, Hertfordshire, AL5 2QF

3 homes currently available from £975,000

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