In our everyday lives, we don’t often realise the importance of scent. Scent is intricately linked to our emotions and memories and, indeed, our overall well-being. Certain scents evoke vivid memories and strong emotional responses.
Walking into a beautifully scented home generates positive feelings and creates a welcoming atmosphere and, for prospective home buyers, scent can make a show home more inviting and more memorable. It is important, however, to select the right scent and, leading retirement developer, Beechcroft has turned to Henley Naturals to provide diffusers, soaps and lotions for its sales offices and show homes and also for the gift packs that customers receive when they move into their new homes.
Henley Natural’s founding principle was to create household products based on natural ingredients, harvested from the garden and suitable for use by all the family. Small tins of rosemary and lavender lip balm came first and, gradually, the range expanded into soap production. Today, Henley Naturals offers shampoos and conditioners, body washes, body lotions and beautifully scented diffusers along with gift packs. Founder Sarah Jones drew on her experience as an Advanced Nurse Practitioner, aromatherapist and Reiki practitioner to develop the range. Combining clinical knowledge with a deep understanding of the therapeutic benefits of essential oils, she spent months training, testing and refining formulations to create products designed to promote wellbeing and evoke positive emotions. Every product is natural, vegan and cruelty-free, with ingredients responsibly sourced from nature, handcrafted and blended in the UK. Ingredients and packaging are supplied by trusted British partners.
“Our sales offices and show homes are often a prospective homebuyer’s first introduction to Beechcroft and we want to make both as welcoming as possible. We believe beautifully scented spaces play such an important role in making people feel relaxed and ‘at home”
With this in mind, we decided to use Henley Naturals’ diffusers, soaps and lotions company-wide and also to provide our customers with Henley Naturals gift packs, along with a choice of either a bottle of champagne or a bouquet of flowers, on move-in day. The fact that the range produced by Sarah Jones is completely natural, responsibly sourced and packaged in such a way to help reduce household plastic waste is very much in line with Beechcroft’s own commitment to sustainability.”
"We're delighted to partner with Beechcroft to support their commitment to sustainability and create a memorable welcome for every new homeowner. Our bespoke Aura fragrance blends elegant neroli with sweet orange, vetiver and cedarwood to deliver a sophisticated, calming sensory experience. Scent is deeply connected to emotion and memory,” says Sarah, Founder of Henley Naturals. “Every essential oil is chosen with intention and blended in harmony with nature to create a lasting sense of wellbeing and place.'
For further information on Beechcroft’s developments across Oxfordshire, Hampshire, Hertfordshire, Berkshire Surrey, Sussex and Kent, please visit the website on www.beechcroft.co.uk. Details on Henley Naturals may be found on www.henleynaturals.com
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