A Beechcroft Developments sales manager showing potential customers a a model development

Our strategy

The directors have acted in a way that they considered, in good faith, to be most likely to promote the success of the Company for the benefit of its members as a whole and, in doing so, had regard, amongst other matters, to those matters set out in section 172(1)(a) to (f) of the Companies Act 2006, being:

  • the likely consequences of any decision in the long term;
  • the need to foster the Company’s business relationships with suppliers, customers and others;
  • the impact of the Company’s operations on the community and the environment;
  • the desirability of the Company maintaining a reputation for high standards of business conduct; and
  • the need to act fairly as between members of the Group


Our stakeholders

The Company has identified its key stakeholders as being its: employees, customers, suppliers, shareholders and debt capital providers, JV partners, communities and local planning authorities. Building and nurturing these relationships based on professionalism, fair dealing and integrity is critical to our success.

Our engagement

Our extensive engagement efforts help to ensure that the Company’s Board can understand, consider and balance broad stakeholder interests when making decisions to deliver long-term sustainable success.

Board processes

While the Company’s Board will engage directly with stakeholders on certain issues, stakeholder engagement will often take place at an operational level with the Board receiving regular updates on stakeholder views from the Company’s Executive Directors and senior management.



Engagement with employees is of primary importance and the Directors ensure that they include them in key business updates, listen to their feedback and concerns, and provide them with regular updates on the progress of the business.



As part of the Sales & Marketing function, regular Customer feedback and research is conducted to ensure that every detail of our retirement developments is specifically designed to meet the needs of our Customers. As a result, Beechcroft developments are built to a high standard with specifications around this insightful feedback and research. We have a dedicated Customer Care team in place to support our Customers post sale.


Suppliers and Subcontractors

The Company seeks to build and maintain strong relationships with a network of trusted suppliers and subcontractors who can produce high quality outputs in line with the Company’s requirements and specifications. This ensures high standards and efficiencies are consistently met.


Considerate Constructors

The Company is registered with the Considerate Constructors Scheme which supports and guides positive change in the construction industry. Those registered with the Scheme make a commitment to conform to a Code of Considerate Practice which focuses on three key areas:

  • respecting the community
  • caring for the environment
  • valuing the workforce

Periodic inspections carried out over the life cycle of our developments report that we have very good community engagement and respect for our workforce and the environment.

A front door at Cotswold Gate, Burford
The sculpture at Castle Gardens, Watlington
A man sat with his dog in the garden

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